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Website Launch !
Jun 30, 2010

Hurrah, at long lost we have launched our website Design Soft Studios


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Special Offer! 5% Discount
Jul 07, 2010

We are currently  running for a limited time only a special offer for which you receive a 5% Discount on all orders over £595! Check out our Special Offer section to view all our current offers.


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Web Design is the expertise of creating presentation of your Website
Apr 28, 2010

Your website is your online business card, brochure and sales pitch all rolled into one.  It is an instant impression of your company for online users who may never have heard of you before, as well as existing customers looking for more information.   Great website design is vital for keeping visitors on your site and leading them to the information that they need in order to make a purchase, or contact you for services.

Your website design should be great looking, and eye catching, with a clear layout and an attractive appearance.   You should be proud to direct people to your website address, confident that they will find it easy to use and that it will act as a powerful sales and marketing tool for your business.  
We all know that first impressions count, and there is no place where this is more true than online.  There may be thousands of other companies competing for traffic and visitors, and you need to make sure that your website stands head and shoulders above the rest.  Once on your site, visitors should stay for more than just a few seconds, clicking through to various pages and reading the information that you have. 

A
great website needs to be modern, with a sleek and sophisticated look those co-ordinates with your overall brand image.  It should also be intuitive for visitors to navigate, and should function as well as it looks.  Interactive features such as contact forms and calendars should be safe and robust, allowing your customers to use your website easily, and all information should be presented in a clear and easy to understand layout that won't leave visitors feeling frustrated.

Having a high
quality website design can mean the difference between the success and failure of your business on the web so you should be sure to trust the design to an experienced, reputable company.


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Web development is the process to represent you on the internet
Jun 30, 2010

Just like you can't just create a business plan, open up shop and start earning money,you can't simply launch your website and sit back to wait for hundreds of customers to start sending you money!  Designing and launching your website takes a lot more than simple creating pretty pages and publishing the
Web development looks at your website as a whole, examining each element of how it will work and finding the best solutions to meet those needs.

There area lot of complicated, technical issues involved in
web development,such as choosing a platform, creating the right server environment and making sure your code is validated and W3C compliant.  This is why hiring an experienced and talented web development is crucial.  Let them apply their expertise to take care of the technical aspects of your web development so that you don't have to worry about tackling these issues.

Web development also involves seeing your website as just one part of your business profile online, and ensuring that it functions seamlessly with other marketing efforts such as
Pay per Click advertising,banner management, blogs and mailing lists.  Good web developers will make sure that your website is ready to be indexed by search engines,and will work to make sure it performs well in the results.

Your website is how you represent your business on the internet, and you should put as much care into the development of your website as you would do any office or shop front in the real world.

A skilled team of web developers can get your website up and running efficiently and attractively, making sure that it is easy for visitors to find and use, as well as simple to integrate with all aspects of doing business online, from payment processing to advertising, marketing to social media campaigns.
Hire the best to make sure that your website is ready for the constantly evolving World Wide Web.


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Website Design at Affordable Rates
Jun 30, 2010

If any website designer tells you that size matters, and then wants to charge you a fortune fora massive site that you don't need, then start looking for a new website designer!

All companies are different, and each has their own specific needs for their website. Some companies may need a large
Content Management System;others might want an e commerce solution, while still others may require a sleek photo gallery site to showcase their products. Some sites might focus on delivering information through articles and blogs,while others might prefer to focus on collecting information from visitors in order to let their customer service team follow up. There are simply hundreds of variations on what a business might need from their website.

So why pay for something that you don't need? When choosing a
website design company makes sure that they can meet your needs but stay within yourbudget. Value for money means getting a website that does exactly what you need it to do no more and no less. It is the quality of the site that matters more than the size, and each website should be designed with the same careful attention, regardless of the cost.

Despite what you may think, great websites don't have to cost the earth. Reputable
website design companies offer unbeatable value, listening to the client needs and creating a website that suits both their business and their budget.
Not every company has the same needs, or the same budget, and an experienced web design company will take both of these elements into consideration when designing a website. Any good website designer will ensure that a website has clean code, a fresh look and a robust lay out to make sure that it performs well, and this high quality work provides a scalable foundation with can be expanded to meet client needs.

 This means that you should get a high quality website that is well with in your budget, no matter how big or small that budget is.


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Creative Web Designers and Future Success
Jun 30, 2010

If you have ever visited one of the many standard template websites, with no imagination and boring layout, then you know how important a unique custom design is for your company website to stand out.  With millions of web pages available to browsers on any given topic, making sure that your website is memorable is vital to ensuring that visitors will remember you and return to your site in the future.  If your site looks vibrant and interesting, visitors are more likely to stay longer, bookmark your site, and check back for news and updates.

Remember: the better the designers the better standard of website.  Qualified, talented and
creative web designers can create a site that looks and feels better, loads faster, and that works effectively.  Don't be fooled into paying for a website that is little more than a stock template with no imagination or customization.

An eye catching will attract customers and give them an instant impression of your business.  Your website should quickly convey who you are and what you do, as well as give visitors a clear feeling of your business.  Whether you want to project an image of being young a hip,aimed at a trendy market, or established and authoritative, a good web designer will be able to create a website that clearly represents your company's overall vision.

As the internet changes, so must websites change in order to look fresh and modern.  The Web 2.0 movement left many websites looking tired and old fashioned.  A good design will keep your company on the cutting edge of the web, not only through a contemporary and stylish design but also with up to date technology,ready to integrate with other features of the internet such as social media, banners, PPC, widgets and more.

Don't get left behind with a shabby, old fashioned website!  Hire a
creative web designer to ensure the future success.


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Web Development Company and your choice
Apr 28, 2010

There are thousands of web development companies to choose from, all claiming to be the best, the cheapest, the most experienced.  So how do you know who to select? 

First,there are some things that you should watch out for.  Many of the rules for hiring a tradesman such as a plumber or electrician are the same for hiring a
web development company. With a little knowledge and common sense you should be able to separate the wheat from the chaff and make an educated decision on which company will be right for you.

It is important to remember that if some thing sounds too good to be true, it probably is.  Many web development companies oversell their services, claiming to be able to design amazing, complex websites that 'guarantee sales' or that will 'attract millions of new customers'.  Steer clear of grandiose statements such as these, especially if they are accompanied by ridiculously small prices.  Yes, it is good to look for value, but if a company is selling a complete web package for less than $500, it is likely to be a template design that hundreds of other companies have.

Check their website for evidence of their experience, such as example sites,references and testimonials.  Take some time to browse their portfolio.  Do you like their designs?  Do their sites load quickly,look appealing and seem easy to use?  Can you imagine your website in a similar style?  Each company has a different taste, and it is important to choose a
web designer that you feel will handle your project that way that you want.

Also look for honesty on a web development company's website.  They should have clear and simply descriptions of their products and services, with no techno-babble or vague concepts.  You should be able to easily see what they offer, what it will cost, and how they will work with you to create your website.

Once you have a short list of designers, email each of them to see what their response is like.  It should be fast,friendly and efficient, treating your inquiry with the same care that you would want them to use with your website.  Choose a company who you feel you can trust and have a good working relationship with, as well as one that has a strong portfolio of work and glowing testimonials from happy customers.

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6 Best Web Designing Tips
Apr 28, 2010

Have you ever wondered what makes a great website?  Regardless of subject matter or industry, there are a few key elements that the best websites get right, making them popular and successful.  Follow these 6Best Web Designing Tips to make sure that your website is the best it can be.

1.    Great Look!
Your site should look fresh and modern, while upholding the same brand image that you have offline. Choose similar colors for your website as you use in other marketing materials, as well as the same logo. The site should be visually appealing, with plenty of interesting features, but not too fussy or distracting.  The layout should be easy to understand,letting site visitors easily navigate to the pages that they want.

2.    Put Your Customers First
Thinking about search engines, and how your page will rank in Google is great,but there is no point if your visitors will simply click away from your site within a few seconds of landing.  Your goal is to convert visitors into customers,  so you should make sure your site is customer friendly.  Keep popular items and contact details easy to find, and avoid multiple menus where visitors have to click several links before finding the information they need buried within your site structure.

3.    Don't Be Spammy
this follows on from the point above, that your site should be designed primarily for visitors, with
SEO as a secondary consideration.  Don't stuff your pages so full of keywords that the content doesn't make sense.  You should also steer clear of bad tactics such as adding lists of keywords to the bottom of your pages, and cluttering up the site with too much advertising.

4.    Make it Fast
Visitors online want information fast, and they have no patience to wait around while a large image or fancy graphic loads.  Make sure that your pages load quickly,  with the most important information loading first.  If you are using large image files or videos, place them in a position where the reader can still browse the rest of the page while the bigger elements load.  If you have a flash site think about offering a plain html alternative link for visitors with a slow internet connection.

5.    Do Your Homework
Think long and hard about your target keywords before you

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Web Site Design - Steps to Remember
May 31, 2010

How to Design a Search Engine Friendly Website
Designers design their websites in-order to attract more and more traffic to their websites. There are many ways, to promote and market a site to get traffic like
Search Engine Optimization and internet marketing techniques. However, here my main focus is not on those SEO and internet marketing techniques, I will discuss very basic and major factor for a search engine friendly website i.e. Web Site Design. There are certain steps and things to remember while designing a website to make it search engine friendly because poorly designed website means low ranking which means less traffic and ultimately you will lose your potential visitors.

No matter you have written the best content and kept your focus on the highly target keywords on the internet, if your website is visually rough and rasping and have very confusing navigational scheme, you potential traffic is gone astray.

Steps to Remember for search-friendly website
Very first thing to remember is, it's not only the human that visits your site but also the search engine bots that keep on visiting the site after a period of time. You have to design the site by keeping in mind both the human visitors and search engine spiders or bots.
These are basic factors that you have to keep in mind to make the search engine happy

  • Site-map & Robot.txt files
Don't forget to add the XML or HTML file of site-map in your website design. As this site-map acts as a road map of your site for the search engine. You can create sit-map.XML file very easily through one of the tools easily download able. Now comes the robots.txt, always add this file in your website main folder while submitting your URL to the search engine. You can write this file yourself or can get it from the net; this file is specifically written for the search engines.

  • Title & Meta Tags
Some of the content on your website is specifically written for the search engines. There are many tags in your design code that normal visitor didn't see or notice but search engine's main focus would be on that content. Meta description and Meta Keywords are the examples of such content. Meta Key words are written specifically for the search engines, visitor has nothing to do with it, similarly Meta description of the website is written by keeping in mind the search engines. Take your time to write the contents of these tags and the title tags as there would be much affect on your site with these contents from the eyes of search engines.

  •  Make Clear Navigation
If you want to avoid the "page not found" error then make your site hierarchy clear and consistent. There must be a link from every page of your site to any page of your site. Spend your time to make the navigation clear as with bad navigation your ratings would affect in the eyes of both visitor and search engine.

It's a tricky balance
There would be no confusion that you have to design your website for both the search engines and the visitors. Always keep the user and search engine in mind, if your site is more user friendly and less search engine friendly than in my view it would not be a good design and vice verse will also not recommended , that s why I wrote that it's a tricky balance.
If you keep these basic factors in mind then it will be a good start for you.


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How to Avoid Search Engine Spamming
Link Building Secrets!
Bad Search Engine Optimization Ideas
Importance of Title Tags in SEO
Web Site Design - Steps to Remember
Is Link Building the Most Important SEO Factor?
Wishful Thinking in Software Application Development
Why Search Engine Optimization is Necessary for Online Business
6 Best Web Designing Tips
Web Development Company and your choice
Creative Web Designers and Future Success
Website Design at Affordable Rates
Web development is the process to represent you on the internet
Web Design is the expertise of creating presentation of your Website
Special Offer! 5% Discount
Website Launch !
Content Management System
SEO
Internet Marketing
Affordable Website Design & Web Development
Software Application Development